MRA – RFM Analysis – Automobile Parts Manufacturer
Course: Market Research Analysis – Part A (Sep 2024)
This project aims to find the underlying buying patterns of the customers of an automobile part manufacturer based on the past 3 years of the Company’s transaction data and hence recommend customized marketing strategies for different segments of customers.
Deliverables:
- Business Report
- Recency Frequency and Monetory (RFM) Analysis Workflow using KNIME.
- Python Notebook
Github: RFM Analysis – Refer to Project A
