Course: Market Research Analysis – Part B (Sep 2024) The project involves conducting Market Basket Analysis using a thorough analysis of Point of Sale (POS) Data for providing recommendations through which a grocery store can increase its revenue by coming up with attractive combo & discounts. Deliverables: Business Report Recency Frequency and Monetory (RFM) Analysis […]
Course: Market Research Analysis – Part A (Sep 2024) This project aims to find the underlying buying patterns of the customers of an automobile part manufacturer based on the past 3 years of the Company’s transaction data and hence recommend customized marketing strategies for different segments of customers. Deliverables: Business Report Recency Frequency and Monetory […]